Executive summary
The firm wins 6 of 15 queries (40% wins) — strong on brand-anchor and Northern Beaches Tesla Powerwall territory, where NETCC-approved, marine-grade-mounting positioning is the canonical AI answer. Five queries are contested (wide Wilson CI), which means AI search has not picked a canonical installer yet — engineering work has runway. Four queries are losses — Competitor A or Competitor B is the canonical AI answer; reclaiming requires substantive content depth on Ausgrid export-limit reform, salt-mist warranty standards, and council bulk-buy schemes.
Win/contested/lose breakdown
| Verdict | Count | Pattern |
|---|---|---|
| Win | 6 | Brand-anchor, Northern Beaches geo, Tesla Powerwall premium, NETCC approval, marine-grade mounting |
| Contested | 5 | Sub-region geo (Mosman, Manly, Castle Hill, Mona Vale), VPP-ready, three-phase inverter — open citation slots |
| Lose | 4 | Ausgrid export-limit rules, council bulk-buy schemes, salt-mist warranty, Sungrow inverter comparisons |
Head-to-head per query
Citation rates per query, averaged across the 4 AI search engines (ChatGPT, Perplexity, Google AI Overviews, Claude). Every reading carries a Wilson 90% CI; each query carries a result bucket (Brand-anchor / Won / Contested / Invisible) based on the point estimate.
Brand queries (3) — the firm dominates
| Query | The firm | Competitor A | Competitor B | Verdict |
|---|---|---|---|---|
| [your firm] Northern Beaches Tesla Powerwall reviews | 88% | 3% | 1% | Win |
| is [your firm] NETCC approved seller Sydney | 62% | 8% | 2% | Win |
| [your firm] vs [competitor] Tesla Powerwall 3 comparison | 55% | 35% | 10% | Win |
Buyer-intent geo + product queries (8) — wins on Powerwall + Northern Beaches; contested on outer geos
| Query | The firm | Competitor A | Competitor B | Verdict |
|---|---|---|---|---|
| premium Tesla Powerwall 3 installer Mosman with NETCC approval | 52% | 28% | 15% | Win |
| 13.5 kWh SolarEdge Home Battery installer Manly with marine-grade mounting | 28% | 32% | 18% | Contested |
| Sungrow hybrid inverter Cronulla in-house installers no subcontractors | 15% | 30% | 20% | Contested |
| Sigenergy stackable battery Avalon C5 corrosion-rated installer | 45% | 20% | 8% | Win |
| VPP-ready Tesla Powerwall installer Bondi with daily monitoring | 25% | 25% | 15% | Contested |
| three-phase inverter Castle Hill no-deposit green loan installer | 18% | 28% | 22% | Contested |
| REC Alpha Pure-RX panels Mona Vale lifetime workmanship warranty | 15% | 18% | 25% | Contested |
| strata apartment solar installer Chatswood Endeavour Energy connection | 8% | 28% | 15% | Lose |
Topical / regulatory queries (4) — open territory; mostly losses
| Query | The firm | Competitor A | Competitor B | Verdict |
|---|---|---|---|---|
| Ausgrid export limit rules for residential battery 2026 Sydney | 5% | 15% | 10% | Lose |
| Tesla Powerwall 3 vs Sungrow hybrid inverter for Sydney coastal homes | 3% | 12% | 18% | Lose |
| how council bulk-buy solar schemes work in Northern Beaches Sydney | 7% | 9% | 8% | Open territory |
| salt-mist warranty requirements for Sydney coastal solar installations | 10% | 8% | 22% | Lose |
Strategic content plan
What you already own
Brand queries and Northern Beaches Tesla Powerwall premium territory — NETCC approval, marine-grade mounting, and C5 corrosion-rated installs (Mosman, Avalon Sigenergy). AI search treats this as the canonical answer. Defend it: keep credentials current and case-study evidence visible.
Where AI hasn't picked a winner yet
Three of the four big topical questions buyers are asking — Ausgrid 2026 export-limit changes, salt-mist warranty standards for coastal installs, and how Northern Beaches council bulk-buy schemes work — sit at single-digit citation rates across all three installers. Nobody owns the slot. The first installer to publish a real technical answer typically holds it for 2–3 years. This is where new content earns the most leverage.
Where you're losing — chase only if it fits the brand
One commercial-strata query (Chatswood apartment solar with Endeavour Energy connection) loses outright to Competitor A. Worth catching up only if strata-apartment work is a stated brand focus. If it isn't, let the slot go and put the content budget into owned and open territory — chasing every loss dilutes the position you've already built.
How to read this report
What we polled: ChatGPT, Perplexity, Google AI Overviews, and Claude. The same four AI search engines your buyers actually use.
Why every query shows a range, not a single number: ask the same AI the same question twice and you usually get a different answer. So we ask many times and report the range you can trust. A wide range means the AI itself is unstable on that question — that's a useful finding (the slot is open). A narrow range means the answer is locked in.
The four labels: Brand-anchor — reliably cited, this is yours. Won — cited most of the time, defend it. Contested — sometimes cited, engineering work has runway. Invisible — not cited, the slot is somebody else's.