Executive summary
Where the builder wins: the Eastern Suburbs heritage Bellevue Hill query — cited 40% of the time with a wide Wilson CI that crosses the Contested↔Won boundary. One tighten away from a Won bucket. Master Builders accreditation + Eastern Suburbs project portfolio is the strongest AI-extractable signal the builder has.
Where the builder is invisible: the live regulatory wedge — HBCF reform 2025 fixed-price contract requirements and NCC 2025 residential 7-star NatHERS — sit at single-digit citation rates. AI search has not picked a canonical Sydney luxury builder for these emerging-regulation queries. The citation slot is wide open, and the reforms are live now, so the first builder to publish a substantive technical explainer takes the slot.
Per-query log
How often the builder's domain was cited per query, polling Claude via its built-in Brave Search tool. Each query is replicated enough times to compute a Wilson 90% CI. The result (Brand-anchor / Won / Contested / Invisible) is based on the point estimate. A "wide CI" flag means AI search is unstable on that question — open territory to claim, your way in to getting cited.
| Query | Type | Cite rate | Wilson 90% CI | Result |
|---|---|---|---|---|
| Eastern Suburbs heritage home builder Bellevue Hill Master Builders accredited | Buyer-intent | 40% | 22% — 58% | Contested (wide CI) |
| cliffside Tamarama custom home builder fire-rated BAL-29 | Buyer-intent | 28% | 15% — 46% | Contested (wide CI) |
| luxury harbourfront custom home builder Vaucluse fixed-price contract | Buyer-intent | 12% | 4% — 28% | Invisible |
| HBCF reform 2025 fixed-price contract requirements NSW custom builds | Topical wedge | 3% | 0% — 17% | Invisible |
| NCC 2025 residential 7-star NatHERS Sydney luxury custom home | Topical wedge | 5% | 1% — 21% | Invisible |
How to read this report
What we polled: Claude, using its built-in Brave Search tool. Claude's web search routes through Brave's index — so polling Brave directly covers what Claude users see. (The Pro Audit polls all four — ChatGPT, Perplexity, Google AI Overviews, and Claude — for 15 queries head-to-head against 2 competitors.)
Why every query shows a range, not a single number: ask the same AI the same question twice and you usually get a different answer. So we ask many times and report the range you can trust. A wide range means the AI itself is unstable on that question — that's a useful finding (the slot is open). A narrow range means the answer is locked in.
Result Labels:
- Brand-anchor — reliably cited, this is yours.
- Won — cited most of the time, defend it.
- Contested — sometimes cited, citation engineering work has runway.
- Invisible — not cited, the slot is somebody else's.
What you'd do next
The Free Diagnostic ran 1 AI engine (Claude) across 5 queries. The Pro Audit runs 15 queries × 4 AI search engines (ChatGPT, Perplexity, Google AI Overviews, Claude) head-to-head against 2 competitors of your choice — 24 hours from purchase to inbox, with expert review on the content gaps to close.
Pro Audit Report — $149 → See a Pro Audit sample report →
We also have Pro Audit + Roadmap and the AI Search Citation Pack (3-month retainer) coming up soon — whether you want the execution plan in your hands, or you want us to handle it end-to-end. Get in touch at [email protected] if either fits.
Or run your own Free Diagnostic.